Three friends in Singapore. One wild idea. A mission to make the world a little smaller and a whole lot more cheeky.
In a world where swiping left is easier than saying hello, where DMs go unanswered, and where digital loneliness is the new normal — three dreamers from Singapore decided enough was enough.
Tired of the rat race, fed up with the daily grind, and inspired by tales of missed connections and long-lost pen pals, Pullat Anand, Clifford, and Azac came together with one mission: to spark meaningful connections in the quirkiest way possible.
Enter Cheeky Human Collectibles — a rebellious squad of irresistibly cute, cheekily expressive art toys, keychains, figurines and collectibles designed not just to sit pretty on your shelf, but to change the way we connect.
The art style and look was inspired by the ugly-but-adorable looks of troll dolls — but with a clean, modern design sensibility that resonates the brand. Each Cheeky Human is moulded with expressive eyes and eyebrows, hand-painted in unique colourways, with a trademark extended tongue inspired by childhood defiance and playfulness.
Think of that one cheeky boy in the classroom who would do the silliest things — only to stick out his tongue defiantly at you when questioned. That's a Cheeky Human.
Inspired by Crayon Shin Chan (cheekiness and adult humour), Young and Dangerous (loyalty in the face of life's temptations), and Hirono (each character captures a deeper emotional truth). The result is a squad that looks playful on the shelf — and feels like something more once you hold it.
Every Cheeky Human represents a moment in a life — the heartbreaks, the rebellion, the joy, the peace.
The first chapter. Slouched and sobbing, holding a photo album and a withered rose. The moment life cracks you open.
Ponytail. Bandage. Bat. The response: fight back. Lying on a rooftop, staring at the sky, refusing to soften.
Asleep on a schoolbook. Drooling. Clutching a blanket. The version of you that didn't want to grow up yet.
Polo shirt. Pacifier. Grass-stained knees. The version where everything was simple, and joy was the default.
Champagne. The night is young. Sunglasses. The version of you that finally remembered how to have fun again.
White hair. A rocking chair. The same photo album — but smiling now. The version where you made peace with the past.
Cheeky Human isn't just a brand — it's a movement. What started as a wild idea between three friends has grown into a mission to make the world a little smaller, a bit cheekier, and a whole lot more connected.
Because life's too short for boring toys, lonely hearts, and unspoken hellos. Join the cheeky revolution — your next great adventure might just be a figurine away.
Collect. Connect. Conquer Loneliness.
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